WE’RE DOING OUR BIT.

Even the smallest of actions, can cause the biggest impact. Exactly why we've made the push for bamboo - to help reduce the 15.3 billion trees that are cut down each year.

YOU CAN HELP TOO.

An estimated 27,500 trees are *flushed* down the toilet each day. If everyone made the switch to bamboo, we could collectively save close to 10 million trees per year.

Don’t feel bad for the bamboo, either. Bamboo is one of the most renewable resources on the planet, So a year after we trim our bamboo, it will have grown back and can be harvested again. ​

#SAVEOURTREES

OUR PRODUCTS

We polish our tissues to make them even softer

3 types of tissues:
· Eucalyptus scented
· Fragrance-free
· Shea butter extra soft

You’ve love Earth Initiative because they’re SOFT, you’ll keep using them because they’re SUSTAINABLE.

STOCKISTS

Earth Initiative products are available now at Coles stores across Australia.

OUR EFFORTS

Trees can take up to 15 years to reach full height, whereas bamboo is a fast-growing grass! So, a year after we trim our bamboo, it will have grown back and can be harvested again.

We’re carbon conscious — we offset the carbons created by transporting our products to market.

We use 100% sustainable bamboo —pandas don’t eat or live in the bamboo we use. Our bamboo doesn’t need any fertilisers or irrigation to grow.

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Earth Initiative products are now available at Coles stores nationwide.

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