GOT QUESTIONS?

GENERAL

Our tissues are made from bamboo, not trees.

“Thank you for your concern, we’re FINE” Said every panda about our tissues. Pandas don’t eat or live in the type of bamboo we use. I hear they use our tissues though.

Our packaging is 100% recyclable cardboard – we are working on producing the box from bamboo, technology just isn’t quite there yet!

Small steps – we are starting with tissues, (since we think they’re pretty great) but have many more bamboo-based products on the horizon.

IMPACT

We combat deforestation by leading the way towards tissues that don’t require trees to be destroyed. Making our products with high-yield, sustainable bamboo empowers consumers to make a choice to stop killing trees for tissue products that are used in seconds.

According to the NDRC, most of the toilet tissues used around the world are made from wood pulp, the use of which drives degradation of forests. Some large toilet paper manufacturers globally continue to use trees from forests that are thousands of years old. Even the most sustainable wood pulp toilet tissues come from trees that take up to 20 years to grow and must be completely destroyed to be used.

Bamboo is a grass, not a tree. Much like a lawn, it can be mown and then grow back! So we can trim the same plant each year and it’s (at a pace of 90cm a day during its peak growth time) ready to be harvested again. Also, our bamboo plantations are native to the lands in which they grow – no clearing has occurred to plant them.

Finally, to offset the carbon created in our supply chain, we partner with Ekos to pay for trees in forests that would otherwise be logged to remain standing so they can continue to sequester carbon from our environment which directly prevents deforestation.

Quite simply, bamboo is amazing. It is one of the most sustainable resources on the planet. Trees can take up to 15 years to reach full height, whereas bamboo is a fast-growing grass! So, a year after we trim our bamboo, it will have grown back and can be harvested again. It is plentiful, and doesn’t require fertilizers, or chemicals to survive.

Our bamboo is grown in plantations that are very close to our production facility in China. We would love to grow the bamboo closer to home but it needs very heavy rainfall at particular times to flourish and we don’t have that climate here in Australia

We recognise that this means our products travel further than would be ideal so we offset the carbon emissions by partnering with South Pole. South Pole pays for trees that would otherwise be logged to remain standing, so they can continue to sequester carbon from our environment.

Earth Initiative products are now available at Coles stores nationwide.